Coming Clean About “Customization”
Let’s face it, we live in a world that thrives on customization. I remember as a kid I had a choice of 5 types of cereals, two options for cheese, two blue jean manufacturers and a couple of shampoo brands. How far have we come? While shopping yesterday it took me over an hour to select a birthday card for my daughter. The card section at the grocery store was almost the length of a…